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Hello Escondido Soccer Club and FC Heat families,


In this edition of the newsletter you will find quite a lot of information that you may need to review more closely. All of this is available on our Websites: and





‘Academy,’ ‘Development,’ and other buzz words in soccer


Today there are so many different soccer leagues in which our teams can play, but years ago the only truly competitive one in our area was the Presidio Soccer League. As clubs were growing and the smaller clubs were getting eaten up by the much bigger clubs, other leagues and divisions were formed, like the Coastal Soccer League, the Southern California Developmental Soccer League and the San Diego Developmental Academy and so on and so forth.


The operative word behind many of those leagues and divisions was and still is ‘Development’ or ‘Developmental’. This became the dominant buzz word of the time a couple of years ago, and as soon as parents and players saw a team or league that contained that word in the title, they were naturally drawn to it. Let’s face it, every parent wishes for their child to develop within the game of soccer. Indeed many clubs like ours truly make player development the main goal behind what we do and what we stand for.


Governing bodies and leading organizations were quick to notice this phenomenon and therefore catered to the greater interests. Before long, many clubs and organizations used this operative buzz word in their clubs and teams advertising in order to draw in more clients. Obviously like any business, more clients = more money.


The latest buzz word or the favorite flavor of the year so to speak is the word ‘Academy’ (and God forbid if ever those two words were to be put together because it would cause a stampede to get through the gates). Well it has happened, and many clubs and organizations are utilizing ‘Developmental devacadAcademy’ in nearly everything they advertise, and of course, as predicted, the customers are incoming and running.


Like anything though, there are true statements and false statements. You only have to look at the buzz words for ‘College Recruitment’ to understand that. I can’t wait for the ‘College Recruitment Developmental Academy’ to be announced. Wow, now there’s a good idea!


All kidding aside, many parents when searching for a higher level soccer team or club tend to be drawn like a magnet to these operative buzz words, and they think that when their children are nearing the college entry age, then these are the teams to play for. For $3,500 a year, the brochure says, my son or daughter will be paraded in front of all these eager college coaches on a regular basis, almost guaranteeing a full-ride scholarship regardless of their academic abilities. Much of this propaganda fools parents into thinking that a future of playing soccer is already and waiting for their child, if only they can be chosen on this latest Academy team or teams.


Nothing is further from the truth.


Not long ago, our main governing body US Soccer, put together the US SOCCER DEVELOPMENT ACADEMY. These are true Academy Teams run by a full staff and two A – licensed coaches who work with the players on very structured practice sessions at least four times per week, ten months a year. These lesson plans have to be logged and get reviewed, along with the running of the academy by US Soccer twice annually. For players who are chosen, there are certain set rules that they must adhere to, such as not playing any other sports, not playing soccer for school teams and/or for any other clubs or teams etc.


These Academy teams play each other in showcase type events and tournaments across the country. The purpose behind this Academy League is so that the better players from different areas will develop faster by playing at a higher level. This is a proven fact. Better coaching and better competition = improved development of the player. This gives US Soccer a stage in which to look at the cream of the crop, so that we as a nation can develop teams and players much quicker. It all makes sense.


For more information on True Academies you can go to US SOCCER DEVELOPMENT ACADEMY or click here

You can also read what is expected of the player when signing for an Academy Team by clicking here


There are very few clubs qualified to carry these US Soccer Academy Teams. Again they are continually audited by US Soccer to make sure they are living up to the set standards and playing by the rules. There are many clubs, such as ours, who do not have US Soccer Academy Teams, so why would we try to use these words in order to falsely advertise and to convince parents to come to us? We don’t and we would not, but many clubs do and this is where it gets a little frustrating.


This is where parents have to do their own research and due diligence, because there are no rules regarding any club advertising the fact that they have ‘Developmental Academy Teams,’ but they may not be the real thing (sponsored by US Soccer). Also, there are some clubs who do indeed carry US Soccer sponsored Academy Teams, that then build other teams under that title. This is allowed by US Soccer so that these teams can carry what is termed as ‘Bubble-Players’ or ‘Fringe-Players’.


A bubble-player or fringe-player is a player who is not on the true academy team or roster, but is very close. Sometimes some of these players get promoted to the A – Academy team. But many times they just remain with the B or C – Academy team without ever getting near to the A team.


What saddens me most, is the fact that many clubs are using this structure to entice all age groups to their club in order to fill all of their other teams’ rosters. Parents should be aware of this. Some coaches even use their players, who are already committed to the academy program in one capacity or another, to pull in their friends from school and/or from previous clubs in order to fill their team’s roster numbers. The money that these players bring into the academy club help finance the higher level teams and their coaches and directors. This is one of the main areas where we at FC Heat lose many of our players to these academy clubs. Players who have played most of their lives with FC Heat are being enticed away because they have developed well under our program, and have gotten noticed. If they do make it of course, the new academy club will take credit for that. If they don’t make it, they just become another valuable, financially able ‘bubble or fringe player.’


Please understand I always tell my players that if their child is chosen by some higher level team or true entity to further their development in the game, I would drive them there myself. If they are indeed chosen, I then feel that we have done our job by getting our players to that higher standard.


A couple of years ago when SDSC had acquired the rights to run a US Soccer Academy team in the U12 age group, I got a call from Brian Quinn, their DOC asking if we had any players that would make this grade and if so, would like to try out? He knew that I knew that we would lose those players if selected, but he also knew that we would definitely send them if they were qualified. It is our duty as coaches and directors to send those players to better opportunities should they arise. Brian Quinn was up front with us and totally ethical with his actions – this is how it was designed to work and supposed to be carried out.


On the other hand, I just do not like losing players to the unscrupulous and unethical actions of coaches and clubs who use the word academy for their own financial gain, and to pull in peripheral, so-called bubble or fringe players that those coaches know will never make that A – grade. Every year the A – Academy Team have more high-level applicants which tends to push many of the bubble players further down the list.


One of my coaches who was at a tournament last weekend, and who has a daughter who plays for his team (she is an excellent player), got approached by the coach of the opposing team after the game. He gave my coach a business card and asked if he would bring his daughter to play for him.


“Why?” My coach asked.

“Well our club has better opportunities and more academy teams,” he said, “besides this is how we recruit better players and have better teams.”


These actions and the sheer arrogance and audacity of this coach, who was representing his club and organization, shock and sadden me, because this is not how youth soccer in this country was designed to work.


You as a parent should be aware of the unscrupulous and unethical ways in which some clubs, coaches and representatives try to recruit your child. You have to ask pertinent questions, do your research and make sure that you understand what it is you are getting involved in before you commit. Find out your costs and obligations before signing any contracts for any academy club. Don’t get sweet-talked and think you have made the A – team roster when you are going to be a ‘long term outside bubble-player’ during your most important years before college. If your questions are answered truthfully and you have made the A – Team, then I totally understand and support your decision – that is a different story. But, as a parent, the main question to ask yourself or your child is this:

Would my son or daughter be better off and happier playing in the strong team they are currently in, while still getting exposed in showcase events and tournaments, or is it best that they play in a B or C team elsewhere for a much higher cost?


Fueled by hope, many times parents make the incorrect decision to go. Generally these disappointed players and their parents usually come back to the Home Town Club where, just like the Mom and Pop restaurant at the end of the street, quality is much better than quantity, pricing is fair, and service is delivered rather than promised.









To register on-line please click here – please note that a $10 late fee will apply


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Currently we are fielding 44 Competitive teams for the 2017/2018 season in various age groups both boys and girls. Some teams still need a few experienced players, so if you know of anyone who loves the sport and has the skill to play competitive soccer, please contact the coaches below:


Girls born in 2008, please contact Daniel Barbosa

Boys born in 2008 and 2002, please contact Alvaro Melgoza

Boys born in 2001, please contact Albert Naverrete

Central Defender born in 2000, please contact  

Roger Rolim de Moura



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For those of you who attended the College Financial Aid Workshop eight weeks ago, I promised you that I would keep you updated on our progress as a family as we move forward with our college planning for both of my 16 year-old’s.


Well since that night we have been working closely with Sylvia at Ducerus, and have changed a few things in our lives to accommodate the necessary steps  to put us in a good position for our application process for college next year.


My son is working on a regular basis as an intern at Palomar Hospital. He has signed up for an online math calculus class, which he started this last week.

My daughter is attending many functions in LA to do with her selected profession. She has been referred by Sylvia to two professionals in the same industry in order to gain more information and insight.

She has volunteered her time as a mentor, one day a week, to give back to the same film school that gave her the opportunity during the summer of last year.

They are both practicing writing college entry essays, which are then edited by one of Sylvia’s qualified assistants.

Both are taking part in daily online classes to improve their SAT and ACT scores. They are taking the examinations any time they become available, and both of their scores have increased.

Both are working diligently in looking at colleges in their intended subjects and majors and are being assisted by Sylvia regarding the pros and cons and costs associated with these.

As a father, I have now employed both of my children to help me part-time in my contracting business, and for this they will get paid.


This is a very in-depth program that we as a family have to take part in. Summer is not summer any more for these kids, especially as they edge closer to college. We know approximately what college will cost us at this point, and we are formulating a plan in which we all can contribute to that cost.


As things progress I will keep you informed.


Ducerus has kindly contributed $500 to one of our teams for the 2017 season – for this we are truly grateful.



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Almost 2 years ago while playing in a game during the Dave Shelton Memorial Cup tournament, young Danny Smuts suffered a spinal stroke paralyzing him from the waste down. Since that time, as we all knew he would, he has carved out a life befitting of his efforts. Danny now is spending much of his time public speaking, playing wheelchair basketball and making a name for himself on wheelchair track. In fact there is a great possibility that Danny will get a full-ride scholarship to college due to his skill and tenacity on the basketball court.


The movie ‘Life Rolls On,’ about Danny and his recovery is still making its rounds on the movie circuit and just last week got featured in its seventeenth film festival. The movie is travelling the world and helping people from all walks of life.


Reagan Yorke, the movie maker, is now mentoring at Reel Voices, the film studio who gave her her start. She is currently working with a high school girl who lost her mother and sister in an automobile accident a short time back, and wants to tell the story in a movie.


You can see ‘Life Rolls On’ by clicking here.



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The ‘break-out line’ is a line now used in between the half-way line and the goal line on both ends of the field. This will be used for off-sides instead of the half-way line and for other uses to enable players to have more touches on the ball. For an in depth explanation of the break-out line you can watch a short 4 minute video here.



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G2009 – Coach James Griffen – Liverpool Cup Finalists



G2007 Blue – Coach Brian Blake – Real Madrid Finalists



G2003 Black – Coach Brian Blake – Southwestern Cup Finalists



B2010 – Coach Paulo Espinoza – Kickn’it Champions



B2007 White – Coach Julio Alfaro – Charity Cup Champions



B2007 Blue – Coach Franki Cira – Pegasus Cup Finalists


B2006 Black – Coach Jimmy Fernandez – Pegasus Cup Champions



B2005 White – Coach Carlos Hernandez – Pegasus Cup Champions



B2010 – Coach Paulo Espinoza – Premier Soccer Finalists



B2004 Black – Coach Bryan Wilkes – Kickn’it Finalists



B2004 White – Coach James Griffen – Real Madrid Champions



B2004 Green – Coach Martin Lopez – Pegasus Cup Finalists



B2003 Black – Coach Leo Escobedo – Kickn’it Champs



B2001 Black – Coach Denis Sweeney – Pegasus Cup Champions



B2002 – Coach Martin Lopez – Copa Del Rey Champions



B2002 Blue – Coaches Steve Yorke/Arturo Duarte – Rebels Cup Champions



B2000 Blue – Coach Roger Rolim de Moura – Real Madrid Finalists



B2004 Black – Coach Bryan Wilkes – The Power of Pink Award, Kickn’it Tournament